Omniture Drives Performance at PriceGrabber.com

Web analytics and online marketing services provider Omniture said yesterday that PriceGrabber.com, an online comparison-shopping site, deployed the Omniture SiteCatalyst Suite.

The suite provides real-time analytics to measure and improve business performance.

Prior to using Omniture, Los Angeles-based PriceGrabber.com used a proprietary Web analytics system that required IT to pull time-consuming reports regularly to meet numerous requests from executives and department heads.

Omniture, Orem, UT, said that as PriceGrabber.com continued to expand, a comprehensive and intuitive system was needed to let managers conveniently monitor key site statistics and trends.

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