There’s no doubt that the push to omnichannel is driving change across the marketing landscape, and not just with the how and where products are marketed. Omnichannel’s tentacles can be felt in every facet of marketing, from the need for deep customer data acquisition to staffing to ecommerce to security. The number of platforms continues to evolve, with messaging, virtual reality, and augmented reality currently gaining traction.
We asked marketing leaders to answer the query: “Looking out over the next couple of years, what are some of the key innovations, challenges, and trends on the omnichannel marketing horizon?
