OgilvyOne’s Fletcher on Ending the Battle Between Data and Creativity

As a yoga instructor, Mish Fletcher knows a lot about balance. And as senior partner and worldwide managing director, marketing, for OgilvyOne Worldwide, Fletcher steers the agency’s messaging about balancing data and creativity to win in today’s marketplace. In this In Focus interview she discusses how she puts that balance into action, how she defines success, and what trend she believes will be most influential in the coming year. 

Of course, be sure to check out all of the Marketing Hall of Femme: In Focus interviews.

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