OgilvyOne Worldwide, Los Angeles, announced on Monday that it won the brand advertising and marketing account of Tickets.com, Newport Beach, CA, a leading provider of entertainment and sporting event tickets, information and related products. Billings were not disclosed.
OgilvyOne says it will begin handling all direct marketing, advertising and media buying for Tickets.com after an initial consumer brand campaign starts this summer. Hugh Allspaugh, managing partner at OgilvyOne, said the agency’s “360 degree branding strategy and one-to-one communications expertise was key to the win.”
OgilvyOne Worldwide is a global direct and interactive market network owned by WPP Group plc, London. Earlier this month, the company announced its purchase of NoHo Digital, London, a new media and marketing communications services company.