OgilvyOneWorldwide today named Mish Fletcher as its worldwide managing director of marketing, a newly created role aimed at expanding and strengthening the agency’s customer engagement services.
“Mish has been a core member of the OgilvyOne team for 11 years. During this time she has distinguished herself with outstanding initiatives such as the Verge Digital Summits and launches such as OgilvyAmp, our new data offering,” said Chairman and CEO Brian Fetherstonhaugh. “She is an outcome driver par excellence.”
Specifically, Fletcher will be tasked with driving adoption and engagement, and spearheading a broader push for marketing content and new product offerings across the OgilvyOne network.