OgilvyOne Worldwide unveiled its new proprietary database management solution yesterday called OgilvyOne Bridge, the only product of its kind to be developed, tested and operated by a global direct marketing network.
Launched initially in Japan and the Philippines, the new software product collects and manages data for local relationship marketing programs while running regional campaigns. It's currently being applied to some 50 databases for 12 Asia market clients including Seagram, Nestlé and DuPont.
OgilvyOne Bridge was developed inhouse by OgilvyOne in Asia at a cost of more than $5 million. It was tested in Hong Kong and Malyasia.