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OgilvyOne Lands Key Financial Account

Earlier this week BlackRock, a leading investment company, a leading provider of exchange-traded funds (ETFs), announced an expanded partnership with Fidelity Investments, one of the world’s top mutual funds managers. Now OgilvyOne Worldwide announces it has been named to lead relationship marketing efforts for BlackRock’s ETF unit US iShares, which finds itself leading what financial analysts are calling an individual investor powerhouse.

“Each investor deserves a tailored suite of products and a personal experience that meets their individual needs. That’s why we are so excited to work with OgilvyOne,” said Raj Seshadri, Global CMO for iShares, in a release. “The team impressed us with their ideas, passion and the quality of the creative. They’ve developed not just great direct marketing ideas, but simply great business ideas.”

OgilvyOne’s San Francisco office will take the lead on the account. A release notes that it intends to use digital media, email, direct mail, DRTV, and mobile marketing to reach high net worth individuals, financial advisers, and institutional investors with messaging about iShares’ investment funds, tools, and resources.

“We are delighted to expand our relationship with BlackRock by helping to transform the financial services category by making it more investor-centric,” said Brian Fetherstonhaugh, chairman and CEO of OgilvyOne Worldwide in a release. “IShares is an important element in this transformation.”

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