OfficeMax Joins Wireless E-Commerce Market

OfficeMax, one of the three leading office products retailers, has entered the wireless e-commerce market with a dedicated store.

Located at the retailer's existing store at www.officemax.com, the shop will sell mobile-ready software products that can be bought and downloaded onto wireless instruments and hand-helds.

Digital River Inc., a Minneapolis provider of outsourced e-commerce, said yesterday that it will offer online fulfillment and marketing, customer service, fraud prevention and transaction management for OfficeMax's mobile store.

The mobile store will be part of the OfficeMax.com/direct operations.

Digital River offers outsourced e-commerce services to brands like Staples.com, Siemens, Polaris, Novell, Autodesk, Symantec, Motorola, Fujitsu, 3M and Major League Baseball.

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