Offerpop’s Inspiration app allows brands to capture and curate user-nominated pins and publish them to branded Pinterest boards, landing pages, Facebook tabs or websites. Clients can store pins for future use. The app also provides real-time metrics, including unique visitors, performance tracking, follower increases, and participation timelines.
Price varies depending on the scope of a campaign, but it typically starts at $1,000 per year.
Julie Booth, digital director at Nine West Group, has been using Offerpop’s Inspiration app since April 2014.
How do you use it?
We log into our overall Offerpop account on the Nine West Facebook page. Facebook allows us to create a hub for any promotions or contests through Offerpop’s Inspiration.
To set up a contest with Inspiration, you just fill out the fields, such as contest information, rules, and images. It’s a copy-and-paste format that takes no longer than 30 minutes to set up.
How does it serve your business needs?
Being in the social space is important. As a fashion brand, it’s especially important to leverage Pinterest as an online wish list of what our customers are sharing so they can get inspiration from each other. We want to ensure we’re part of that wish list conversation.
You have to be nimble because the social world is always changing. Simplicity is also important to us, and we need tools that are very user friendly. Inspiration gets the job done, and it is also very easy for us to use and manage.
When you look at the history of social media and the history of launching contests, there was always development time, which delayed execution of ideas to engage your customers. Having a turnkey tool like Inspiration that allows us to get an idea up within 20 minutes is essential.
This spring we launched an ad campaign centered on the concept of the dream closet. The creative was an array of key items for spring situated in a pink inspired dream closet. The messaging was that women were going to need a bigger closet because there are so many great shoes to have for spring.
We’re always thinking about how to leverage each social platform in a unique way to support our seasonal messaging and campaigns. For last spring’s campaign we decided to use Pinterest to make the biggest virtual shoe closet ever, and Offerpop’s Inspiration app allowed us to do that, gathering the initial content on Facebook.
The call to action was really simple. We asked our audience to create a pin of a pair of shoes they loved and submit the link through the entry form on our Facebook page. We didn’t limit them to specific brands, but we subtly encouraged them to check out ninewest.com for inspiration. Entrants were eligible to win weekly giveaways of $100 gift cards throughout April.
We then used the Facebook submissions to populate our branded Nine West Pinterest pinboard, which was branded as a gigantic virtual shoe closet. We did moderate submissions to make sure we didn’t post any shoes that were obviously competitors but, for the most part, we were pretty agnostic because wanted authentic sharing.
It was our largest, most successful contest at that point in terms of entries and participation. It increased brand awareness and drove a significant number of new Pinterest followers for us.
How does it integrate with your existing infrastructure from an IT standpoint?
It’s a simple, web-based app. We had the option to easily embed the contest on ninewest.com. We didn’t do that for the April contest, but we will look into doing it in the future.
What are the main benefits?
It is very simple and easy to use for both the brand and social fans.
We didn’t have to use outside developers. We want a turnkey option to get something up immediately, and it’s great we can do that in-house with our own team.
What are the main drawbacks?
There are no drawbacks so far.
What would you like to see improved/added?
There’s nothing I can think of at this time.
The two-way dialog we have with the Offerpop team is really great. We can give them ideas and know they’ll be addressed. Offerpop is great about continuously updating its suite of apps.
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Shortstack: an app for designing customized social media campaigns, including contests, sweepstakes, product galleries, and contact forms.