Hearst Magazines and Harpo Print LLC yesterday launched their first special issue of O, The Oprah Magazine, a 4-year-old title named after its founder, talk-show host Oprah Winfrey.
Called O at Home, the newsstand-only issue aims to help readers decorate their home reflecting their own style with pointers from Winfrey. The magazine is one of many new shelter titles planned for this year, including Time Inc.'s Cottage Living and All You publications.
“We've always known that the home category was an important part of our readers' lives,” O vice president and publisher Jill Seelig said in a statement. “Research shows that O readers spent more than $8 billion in the last year alone on home remodeling.”
Overseen by Oprah Winfrey, O editor-in-chief Amy Gross and Seelig, O at Home will make another newsstand appearance in October. This month's O at Home has features on decorating, makeovers, collecting, entertainment, organizing, products and home finance. It has 164 pages, a rate base of 600,000 and costs $3.95 a copy.
Charter advertisers include rug seller Karastan, Pergo, Sub-Zero, Wolf, Vera Wang silver and gifts and Drexel Heritage. More than two-thirds of the advertisers are new to the brand, New York-based Hearst said.