Lead nurturing is a proven method for keeping your brand front-and-center with potential buyers. Why? It allows you to build trust over time and can help you achieve more sales and fewer lost opportunities.
But as our buyer’s become more advanced, our marketing tactics need to evolve to extend nurturing outside of the inbox. New technology allows you to extend your nurturing capabilities across digital channels, from email, to retargeting display ads and through social channels.
Join Rachel Rosin, Sr. Manager, Digital Marketing and Paige Musto, Senior Director, Corporate Marketing, Act-On Software, as they show you they ways you can extend your nurturing capabilities across digital channels.
In this webinar you will learn:
- Best practice overview of lead nurturing
- How to segment and define your buyer’s journeys
- How to retargeting your email audience with display ads
- How to engage your audience through social channels