NuEdge Systems, Denver, yesterday said that its NuEdge Suite 1.0, will be available to the public at the end of this month.
NuEdge Suite 1.0 is an end-to-end solution for making business decisions and designing, implementing and measuring individualized marketing campaigns, the company said.
According to NuEdge, the suite will link the functions of two of the leading marketing automation and customer relationship management solutions, the campaign management and transaction analysis capabilities of Archer Software and the analytical abilities of the AnalytiX System. NuEdge said by using the suite, customer-centric companies have a solution capable of realizing the full potential of customer information on all levels regardless of whether they are brick-and-mortar stores, Web-based companies or catalogs. The solution also gives users the ability to perform business decisions including, product pricing strategies and channel development, simultaneously with individualized marketing campaigns for millions of customers.
Version 2.0 is scheduled for release in 2001 and will incorporate NuEdge Systems’ knowledge in a number of vertical markets such as, retail, financial services and catalog. It will be a browser-based, open solution that will feature multiple components for all businesses and specialized solutions for different types of companies.
