NSI Marketing buys Razor for data capabilities

NSI Marketing Services, a St. Louis-based MSP, said January 25 that it has acquired integrated shop Razor.

Mark Mantovani, NSI’s president and CEO, will lead the combined firm, according to a statement from NSI. Tom Cole, former president of Razor, will become EVP and chief development officer at NSI, and Michael Harrison, former EVP and chief strategy officer at Razor, will retain his title at the combined firm.

The deal will combine NSI’s diversified channel marketing capabilities with Razor’s customer analytics work, according to a statement from the two firms.

Mantovani said in a statement that Razor was skilled at “helping global brands use marketing data to develop strategic insights and drive business with customers.” He added that the combined services of the firm will “help clients drive overall profitability and ROI for their marketing programs.”

At the deal’s close, NSI will have more than 475 employees and annual revenues of more than $70 million, according to a statement from the two firms. The acquisition will add clients including Rent-A-Center, Domino’s Pizza, Wendy’s and Purina to NSI’s client list.

NSI representatives could not be immediately reached for comment. Financial terms of the deal were not disclosed.

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