Notes From List Day

A number of list companies used List Day to introduce new products or new list acquisitions. Here is a rundown of the announcements:

* The Millard Group, Peterborough, NH, has been awarded management of the Genesis Direct list rental databases. Both the corporate and enhanced lifestyle databases of the growing catalog company contain 6 million names. Millard also has taken over management of the 2.8-million-name Nickelodeon Children’s Contest list of responders to Nickelodeon sweepstakes promotions.

Millard also participated with Mokrynski & Associates, Hackensack, NJ, Experian Direct Tech, Schaumburg, IL, and OrderTrust, Lowell, MA, in a seminar explaining the benefits of the RFMplus cooperative catalog database, which now is available to noncatalogers. RFMplus currently has 50 participants and is hoping to reach 100 by the fall DMA show. The database has added Z-24 database scoring and demographic and psychographic overlays from Experian.

* Jay Schwedelson, corporate vice president of Worldata, Boca Raton, FL, said the firm’s List Track product has generated “a lot of traffic” on its Web site,, since being unveiled Aug. 10. “A lot of brokers are surprised this hasn’t been done before,” he said. Worldata also has developed an e-mail marketing division called Esmart.

* American List Counsel, Princeton, NJ, now offers the 379,693-name buyer/prospect file of office products catalog Dartek and the 17,000-name buyers file of the eco-lifestyle catalog Planet Hemp.

* 21st Century Marketing, Farmingdale, NY, introduced the 421,648-name Palm Computing 24-month buyers master file, the 379,185-name PCperfect kids file, the 113,330-name PCperfect pet owners file and added new selects to its PCperfect consumer and seniors files.

* Advanstar Communications, Cleveland, has brought four lists to the market: the Post Magazine file has 29,979 subscribers from the film post-production industry, the Wideband Magazine file 25,253 subscribers from the consumer electronics industry, the On Demand file 13,308 attendees at the digital printing expo and the East Coast Video Show 4,470 attendees to that trade show.

* Media Marketplace, Philadelphia, has assumed management of the 9,000-name Biblio magazine file of book lovers and the 6,000-name Mercator’s World file of exploration and discovery.

* MGI Lists, Alexandria, VA, has two new lists on the market: the 18,326-name Boys Town workshop attendee list and the 15,000-name NACE International engineering list.

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