It’s no secret to marketers that e-commerce has seen rapid growth during the past couple of years. Online sales are already in the hundreds of billions, and are only expected to rise. The following figures reflect this continuous growth.
53%: The percentage of the U.S. population that purchased something online in 2011. That figure should grow to 58% of the total U.S. population by 2016. —Forrester
15.5%: Increase in e-commerce sales from Q4 2011 from the same period in 2010. Total number of e-commerce sales in Q4 2011 was $51.3 million. —U.S. Census Bureau
$200B: Total U.S. e-commerce sales in 2011, and 7% of overall retail sales. Forrester expects that amount to reach $327 billion by 2016.
23%: Surveyed U.S. tablet owners who made purchases on their PCs based on ads they saw on their tablets. —The Nielsen Company
39%: The amount of global college students who claim they purchase more online than in-store. —Cisco
35.1%: Percentage of consumers who shop online because of the convenience of a 24-hour portal. —eMarketer
40%: Consumers who said they would not purchase consumer electronics without first consulting online reviews. —The Nielsen Company
79%: The number of online shoppers who claim delivery tracking is the most important feature in e-commerce. —Limelight Networks
53%: Shoppers who distrust purchasing on Facebook stores because they fear the potential for fraud. —ThreatMetrix and Ponemon Institute
282M: Total amount of unique monthly visitors to Amazon.com, while eBay has 224 million unique monthly website visitors. —comScore
Read our in-depth feature on the emerging landscape of Facebook commerce.