Nielsen Business’ sites turn to for mobile tech platform

Nielsen Business Media’s top Web sites,, and have been mobilized using the technology platform.

From news articles and story archives, to contact directories and casting notices, readers can access alternatively formatted versions of these sites using any Web-enabled mobile device.

Over the next few months, Nielsen will mobilize other Web sites in its portfolio using’s technology. is a comprehensive destination for mobile Web and mobile blogging.

In addition to consumer offerings, licenses its mobile platform to a number of Internet-content providers that include, The Wall Street Journal’s, and the Web sites for all 41 print business journals at

A live demo of the technology is available through the company’s Web site at’s technology is compatible with any wireless carrier or Web-enabled mobile device that has a browser, such as a BlackBerry, Treo, Windows Mobile, Sidekick, and high-end Nokia and Motorola Q headsets.

Hundreds of the Internet’s top Web sites are formatted for instant mobile accessibility by pointing a mobile Web browser to

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