NextMark releases first data card report of 2010

NextMark’s first quarter 2010 Data Card Quality report found 13 list managers posting double-digit increases. These included List Services Corporation, Tri-Media Marketing Services, Great Lakes List Management, Spot Behavior, Database Network Associates, Q5 List Marketing, Plattform Advertising, and V12 Group. Individual data card scores are calculated using a weighted average of thirteen attributes, with an emphasis on recent updates. A list manager’s score is the average of all the data card scores in their portfolio.

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