NextMark Inc., Hanover, NH, said yesterday that it has launched a free list search engine that includes more than 50,000 files on the list rental market.
The list search tool can be found at www.nextmark.com by clicking the “Find Lists” tab. The database is searchable by name, keyword and type of list and searches bring up lists of data cards that the user can then view.
As opposed to some of NextMark's other tools for list professionals, the list finder is free of charge.
“Most experts agree the list is the most important element of every marketing campaign,” said NextMark president Joseph Pych. “The purpose of this new service is to raise awareness of the excellent specialized lists that are available and to make them more accessible.”