NextMark has enhanced its mailing list search tool to classify lists by more than 50 countries and 10 languages.
Before this enhancement, NextMark classified lists by United States, Canada and “other international.” More than 14,000 of 60,000 mailing lists in NextMark’s database were coded as other international. This limitation made it difficult to reach people in specific countries outside the U.S. and Canada.
“The strategy is to better serve our growing base of foreign clients and clients that market internationally,” said Joseph Pych, president of NextMark, Hanover, NH. “Like other tools available, ours used to be very U.S.-English-speaking-centric. You can now use the tool to reach French speakers in Switzerland.”
With its software upgrade, NextMark enables classification of mailing lists by virtually every country in the world. The list of supported countries now includes Algeria, Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Korea, Malaysia, Mexico, the Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States and Venezuela.
NextMark also had no way to classify mailing lists by spoken language. This made it difficult to find prospect lists for campaigns in a specific language. NextMark now enables mailing list classification by more than 10 languages including Arabic, Chinese, English, French, German, Hindi, Japanese, Portuguese, Russian and Spanish.
The new internationalization features were released as part of version 6.4, which included 56 other features that facilitate the processes of buying and selling mailing lists. In the coming months NextMark will work with its list management clients to properly classify their managed lists by countries and languages. Once completed, NextMark’s mailing lists search engine will be enhanced to use this new information.
“It addresses two challenges,” Mr. Pych said. “Finding mailing lists with coverage in specific countries and finding mailing lists for promotions in a specific language.”
