San Francisco-based Britannica.com and Chicago-based NextCard said yesterday they entered a multi-year marketing and promotional agreement.
NextCard will become the exclusive provider of credit card products for Britannica.com’s customers.
New cardholders will receive exclusive NextCard privileges, including online shipping services, a one-click “digital wallet,” NextCard Reward points, a “100 percent safe” online shopping guarantee with 24-hour interactive online service and supports, and instant credit for qualified applicants. Cardholders will also receive discounts on merchandise purchased at the Britannica.com store. The two sites will co-promote the offer to Brittanica.com’s customers, and NextCard will be the premier card on the site’s Market channel.
