The Instant Web Companies began a rebranding initiative yesterday under a new name, IWCO Direct, to reflect its shift to an emphasis on direct mail.
The company said the new corporate identity better showcases its turnkey solutions for creative, print, envelope conversion and mailing services for direct marketers. IWCO Direct will continue its expansion, started last year with capital investments that increased the company's throughput, with new technology and equipment later in 2004.
IWCO Direct, Chanhassen, MN, also updated its Web site at iwco.com. The new version features improved navigation and functionality and has a new look to reflect the company's comprehensive direct mail services.