New creative from Draftfcb

Draftfcb has unveiled some new creative work that coincides with the holiday weekend. The work, for the National Youth Anti-Drug Media Campaign, can be found on the “Above the Influence” Web site.

Visitors to the site are invited to send fireworks (the legal, digital kind) to a friend to celebrate big life moments. The message, I guess, is that if you are not above the influence, you’re not enjoying the more wholesome fun that the variety of fireworks is celebrating – from heading off to camp to starring in a play. Mostly, though, they’re just kind of fun to send, and they’re a great way for the campaign to collect e-mail addresses.

Check out all the fireworks here: http://www.abovetheinfluence.com/fun/Fireworks.aspx.

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