Free Internet service provider NetZero and Amazing Media Inc., Fairfax, VA, yesterday formed a strategic alliance that will help small businesses to plan and implement rich media advertising campaigns targeted to their local communities.
Amazing Media creates software for rich media advertising.
The deal calls for NetZero, Westlake Village, CA, to integrate co-branded interactive advertising services to be used by NetZero members and customers.
The alliance makes Amazing Media’s patent-pending, TransActive Ad and Media Manager technologies available to local and regional small businesses.
Amazing Media has formed similar arrangements with b2bstores.com and eCongo.com.
