Trying to expand its reach on the Web, online ad auction channel Adauction (www.adauction.com), recently signed a deal with Netscape Communications (http://home.netscape.com), Mountainview, CA, that will make its ad inventory available on the Netcenter portal site for Adauction's monthly auctions.
There now are more than 70 Web publishers that supply ad inventory for Adauction, including Match.com, LookSmart, NetNoir, Red Herring Online and Silicon Investor. Netscape will offer ad lots for both versions of the Adauction format, CountDown and ActiveBid, as well as customized inventory for CountDown.
