Audible Inc., a provider of spoken audio entertainment, information and educational programming, chose online performance marketing agency Netexponent to manage and optimize its affiliate programs, media partnerships and search marketing.
The New York agency is tasked with maximizing order volume via a custom partnership network marketing channel by allocating more resources to recruiting and managing affiliates and media partners.
Audible provides 27,000 digital audio programs from brands like The New York Times, The Wall Street Journal, Forbes and The New Yorker as well as 12,000 audio book titles from authors like Anne Rice, Stephen King and John Grisham.
