NetCreations Inc. today is expected to release PostMasterDirect 7.0, an updated version of its e-mail list management and brokerage tool.
New features include the ability to target a campaign with greater ease through creative-by-demo and list cross-selecting capabilities, a faster complex count function and sophisticated list owner crediting. In all, 75 new features have been embedded into the new platform, according to the firm.
More features and capabilities are planned for 2003.
PostMasterDirect has more than 500 opt-in e-mail lists with 45 million Internet users.
