NetCreations Inc., New York, yesterday announced its creation of “The Higher Ground,” an e-mail newsletter for e-mail marketers.
The newsletter will focus on the positive side of e-mail marketing, according to NetCreations.
In his introduction to the newsletter, NetCreations' president Michael Mayor said, “Twice each month, we will tell you about the companies, the people and the lists that are making e-mail acquisition campaigns work. You'll hear about the best practices and the results they are yielding.”
In addition, the newsletter will feature contributed stories as well as listings of e-mail events.
Marketers can subscribe to “The Higher Ground” for free at www.postmasterdirect.com/hg_newsletter.htm.