NetCreations, New York, said this week that it has entered into an alliance with Indigo Interactive to bring its PostMasterDirect.com e-mail marketing services to Australia.
Indigo Interactive, a Sydney, Australia-based incubator, will act as NetCreations’ exclusive representative, recruiting new list partners to join the network and introducing local advertisers to PostMasterDirect services.
According to a statement, Indigo will build the Australian list partnership network and manage the relationship with Australian list owners and marketers while NetCreations will provide the back-end technology and support.
NetCreations' current network includes more than 350 sites that compile e-mail addresses of Web site visitors who ask to receive offers via e-mail on various topics. Its e-mail database consists of some 13 million names.
