Hitmetrix - User behavior analytics & recording

NetCreations Files for IPO

E-mail list development and management company NetCreations, New York, has filed a registration statement with the Securities and Exchange Commission for an initial public offering of common stock. The offering will be managed by Friedman, Billings Ramsey.

NetCreations said it has more than 3 million opt-in e-mail addresses culled from a network of 175 Web sites. The company manages lists in more than 3,000 topical categories and delivers campaigns for direct e-mail marketers through its PostMasterDirect.com marketing system.

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