NetCreations Inc., New York, an opt-in e-mail marketing service, said yesterday that it has added CBS SportsLine, also of New York, to its Internet advertising network of more than 200 partner Web sites.
“We are delighted to welcome SportsLine.com to the NetCreations Network,” said Rosalind Resnick, chairman/CEO of NetCreations. “SportsLine’s fast growing and highly qualified audience of sports enthusiasts presents a unique opportunity for marketers to reach Internet consumers who have requested information about specific topics of interest.”
NetCreations will manage the opt-in e-mail address list compiled through sign-up forms that will be incorporated into the CBS SportsLine Web site. SportsLine visitors can opt in to receive offers through e-mail by checking category boxes to match their interests.