Permission-based e-mail marketing services provider NetCreations Inc. has added MarketWatch.com's financial portal CBSMarketWatch.com to its PostMasterDirect.com Network, NetCreations said yesterday.
NetCreations, New York, said it will build and manage an opt-in e-mail list for the financial portal. The list will contain consumers and businesspeople interested in receiving targeted e-mail offers.
Terms of the deal, which is exclusive, were not disclosed.
The PostMasterDirect.com Network includes 420 Web sites and 33 million double-opt-in e-mail addresses, according to NetCreations. The network includes 7 million business-to-business prospects.
The agreement will let CBSMarketWatch.com build lists of targeted e-mail prospects, which NetCreations will make available to its marketing clients.
