Nestor, Providence, RI, a provider of neural network solutions, recently announced the release of CampaignOne, a desktop campaign management system. The system combines Nestor's neural network technology with existing tools that understand and model customer behavior.
Nestor said CampaignOne can interpret subtle distinctions in customer behavior that can be used to predict future buying patterns. The system's scripting function allows for the importing and exporting of data such as attrition, profitability and bankruptcy models from multiple sources. CampaignOne also offers a closed-loop marketing system that continuously reports, assesses and evaluates each marketing campaign.
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