Neiman Marcus Direct plans to expand its e-commerce operations by offering Web shoppers a more feature-rich experience while streamlining existing business processes, software company Art Technology Group Inc. said yesterday.
Neiman Marcus wants to be able to take greater control of its customers’ online experiences and add greater personalization its Web site, which include neimanmarcus.com, bergdorfgoodman.com and horchow.com, according to a statement from Cambridge, MA-based ATG. The upgrades to the multichannel retailer’s e-commerce platform will include implementing split market testing and merchandising solutions from ATG. The latter will enable Neiman Marcus to streamline the process for updating and launching new catalog information and up-sell/cross-sell promotions.
Traditionally, Neiman Marcus merchandisers wishing to make updates to the company's e-commerce site would work with internal IT teams, with requests taking weeks to complete.
“ATG technology will enable us to eliminate many of the redundant manual processes that tie up our company's resources and keep us from fully concentrating on our most important goal: providing our customers with superior merchandise and the hottest fashion trends available today,” Lindy Rawlinson, Neiman Marcus general manager for Web stores, said in a statement.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters