NCR Corp., Dayton, OH, and Micro-Strategy Inc., Vienna, VA, signed a $52.5 million licensing and technology agreement this week that includes an investment by both companies in technology infrastructure, integration and marketing.
Under the terms of the deal, NCR will resell MicroStrategy’s business intelligence and e-commerce products and services alongside its customer relationship management and e-business offerings, such as its Teradata Warehouse, its NCR Relationship Optimizer and NCR Marketing Agent products.
MicroStrategy also will purchase an NCR Teradata Warehouse worth $11 million to power its Strategy.com network, which is an e-commerce and broadcasting service that delivers real-time information on finance, news, sports, traffic, weather and other subjects of interest via e-mail, pager, fax, the Internet and personal digital assistants. It also will provide NCR’s OLAP technology to its customers in the future and it has purchased its OLAP business and related intellectual property in exchange for $14 million in MicroStrategy stock.
Under the agreement, NCR will sell Strategy.com and the technology that powers it, to a variety of customers. Video stores, for example, could provide a premium reservation service that proactively informs customers of new movies that would be of interest to them and reserves the movie at the closest store location.
Currently, MicroStrategy and NCR’s business intelligence products are used jointly by than 40 customers, including Kmart, The Limited and Office Depot. n
