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*NCDM: KnowledgeBase Marketing Debuts Integrated Suite of CRM Services

LAS VEGAS — KnowledgeBase Marketing, Richardson, TX, yesterday introduced an integrated suite of services designed to provide companies measurable customer relationship management solutions.

The company debuted the product here at the 25th National Center for Database Marketing Conference & Exhibition.

The family of services, called CRM Impact, merges strategy and planning with data leveraging, technology and systems integration to deliver solutions that are actionable and focused on return on investment.

CRM Impact’s four major areas of expertise — consulting, analytics, technology and marketing programs — provide the cornerstones that companies need to support a long-term, optimum customer experience, the company said. Each area includes defined products that clients can use to meet their overall CRM objectives.

“CRM Impact helps to demonstrate that customer relationship management is not solved simply with a software package or a pure technology play,” said Craig Wood, executive vice president of CRM Solutions. “Rather, CRM is a process that companies must follow that integrates technology with strategic planning, data leveraging and innovative individualized marketing programs, leading to more powerful, measurable and impactful CRM initiatives.”

Impact Consulting lays the foundation for effective CRM and other customer-driven business strategies, creating custom solutions for developing the vision, strategy and planning necessary to build a strong CRM program. Impact Analytics helps clients turn data into knowledge using profiling, modeling and segmentation techniques.

Impact Technology provides the database design and creation, tool assessment and selection, and system integration needed to build the infrastructure that supports CRM initiatives. Impact Programs offers marketing programs that deliver measurable results through program design, management, tracking and evaluation, and research and survey design.

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