Naviant Forms Alliance With

Naviant, Inc., Newtown Square, PA, a precision marketing company, said yesterday it agreed to a marketing alliance with, formerly, Inc., New York, an Internet promotion solutions company. The alliance will allow both companies to provide targeted Web marketing and promotion solutions to their clients. will integrate Internet promotion solutions into Naviant's marketing program offering consumers targeted incentives to register all purchases online. The companies will also co-develop an Affinity Marketing program offering members of Naviant's High Tech Household File — of more than 17 million Internet-enabled households — a choice to opt-in to become members of, the media vehicle for advertising and sponsorships.

Under the terms of this agreement, the Affinity Marketing program will be presented as a private label promotions package to Naviant's online product registration users, which were more than 19 million registrations last year. Once a person registers a new product through Naviant's e-Registration service, they will have the choice to opt-in to become a member of In addition, the affinity program provides Naviant clients with a recurring revenue stream and the opportunity to continue communications with their customers, while enhancing the end-users' Internet experience with incentive based-promotions.

The Custom Solutions group will also create, implement, and manage Internet promotions for Naviant. These promotions will be integrated as the online component of Naviant's Click ‘n Visit postcard mailer program, a turnkey direct mail solution that enables its clients to access the HTHH File and drives traffic to their Web sites. In addition, will use the Click `n Visit postcard mailer program and the large HTHH File as direct marketing tools for its Custom Solutions clients, increasing the amount of traffic being driven to their Web sites during each promotion.

“Our strategy is to partner with industry leaders to offer powerful Web marketing programs for our clients,” said Ray Butkus, senior vice president of sales and marketing, Naviant. “As a leading global Internet promotion solutions company, is an ideal fit, and its solutions are extremely complementary to our precision marketing offerings. has an impressive client base of marketers, including Fortune 500 companies that could significantly benefit from the joint efforts of this alliance.”

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