Naviant, Newtown Square, PA, a provider of precision marketing solutions to Web advertisers, publishers and consumer marketers, announced on Friday that it has filed a registration statement with the Securities and Exchange Commission for an initial public offering of its common stock.
The registration statement did not include an offering price range. All of the shares are being sold by Naviant. Merrill Lynch & Co. is acting as the lead manager of the offering. Robertson Stephens and U.S. Bancorp Piper Jaffray are acting as co-managers.
Naviant, which was founded in 1997, has a proprietary High Tech Household file of more than 17 million Internet-enabled households that is considered one of the largest and most detailed databases of Web-enabled households available. In addition, Naviant's precision marketing products and services cover three areas: e-registration, precision marketing (including e-list and e-targeting) and electronic customer relationship management.
Last week, Naviant Inc. acquired Softbank Marketing Solutions, an operating division of Softbank Holdings Inc. and a global leader of private-label one-to-one direct marketing and loyalty membership programs for the technology and consumer electronics industries.