Nationallampoon.com, the online humor network, is teaming up with Student Advantage, a provider of online and offline services for college students, universities and businesses, on a major spring break promotion.
Working with Media Mix, a marketing firm in Los Angeles, nationallampoon.com will head to the popular student vacation destination, Panama City, Florida. Web site promoters will be in the Florida city from March 5-24. Among the planned promotions are an online confessional, where college students can confess their spring break sins. Those confessions will be webcast nationwide to visitors to the Web site.
In addition, nationallampoon.com will team up with the producers of Baywatch, the world’s most popular syndicated series, for the annual Baywatch talent search. Students will have the opportunity to participate in the daily rounds of talent, role playing and commercial acting competitions. Weekly finals will crown one female and one male winner. These winners will be flown to Los Angeles to compete in The Baywatch Search National Finals for a chance at a special guest role on an upcoming episode of Baywatch.