More than half of Americans either own or work for small businesses. And according to the U.S. Small Business Administration (SBA), it’s those businesses that create about two out of every three new jobs in the United States each year.
Bottom line: Small businesses are crucial to the health of the U.S. economy. And since 1963, Americans have honored these modest businesses every year during National Small Business Week.
Certainly limited budgets, time, and consumer awareness continue to make it tough to market goods and services of small businesses. But during the past few decades, digital tools and marketing have somewhat leveled the playing field.
For small business owners—and the marketers who work for them—digital can be a blessing and a curse. Sure there are ongoing challenges, like trying to rise above the constant digital noise. But one of digital marketing’s most staunch benefits is the lowered barrier of entry into entrepreneurship.
So from May 4 to May 8, brand marketers, entrepreneurs, employees and even customers are taking to social media in celebration of National Small Business Week.
Here are just a few highlights from the first day of #SmallBusinessWeek, a.k.a #SBW2015.