Auto racing fans in the Official NASCAR Members Club will receive enhanced benefits under a recent partnership with Webloyalty, an interactive marketing services company.
The National Association for Stock Car Auto Racing has 75 million fans who buy $2.1 billion annually in licensed product sales.
NASCAR, Daytona Beach, FL, consists of three national series, eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at 100 tracks in 38 states, Canada and Mexico.
The Official NASCAR Members Club is a fan membership group created in 2005 to let NASCAR’s most loyal followers achieve VIP insider status and get closer to the sport.
Members are communicated with regularly via e-mail. They also get a quarterly, four-color magazine. Fans can join at www.nascar.com by clicking on Members Club. The club is managed by Stoneacre Inc., a developer of affinity and customer loyalty programs in Charlotte, NC.
Members get VIP treatment at NASCAR events; insider information and driver reports; exclusive merchandise deals, ticket and race travel offers; limited-edition merchandise and collectibles; discounts from NASCAR sponsors and licensees; and access to NASCAR local chapter events.
The club has 1,100 chapters across all 50 states. Charter members include NASCAR champion drivers such as Bobby Allison, Bill Elliott, Jeff Gordon, Dale Jarrett, Ned Jarrett, Bobby Labonte, Terry Labonte, Benny Parsons, David Pearson and Richard Petty.
Stoneacre also operates NASCAR RacePoints, NASCAR’s official rewards program.
NASCAR said last month that via a redesigned Web site, club members will get access to 160,000 local and national discounts, including up to 50 percent savings at attractions, amusement parks and restaurants as well as retail and movie ticket discounts.
Webloyalty redesigned the site, and the Norwalk, CT, firm also will manage member services and order fulfillment for the club.
“The partnership with Webloyalty helps to support the growth of our program and enhance and expand the number of added benefits for users, resulting in a more valuable program for loyal NASCAR fans and our current membership base,” said Patrick Brady, chairman/CEO of Stoneacre. “By offering a unique experience and special benefits, the [club] continues to find new ways to engage our fans in their everyday lives, on and away from the track.”
