Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks.
The site is changing the appearance of its home page, navigation, profile editing, search and MySpaceTV player as part of a yearlong company initiative to make the site more user friendly and attract new members.
“The redesign is really about giving a more consistent and easy way to get from one place to any other place on MySpace,” said Steve Pearman, SVP of product strategy for MySpace.
As News Corp. struggles to monetize the property after purchasing it for $580 million in 2006, the redesign makes running ads more convenient as well. Even though MySpace is the No. 1 social networking site — according to Hitwise, the site saw 72.73% of Internet visits to social networks in May — it is not a cash cow.
To kick off the redesign’s new ad offering, Warner Brothers is promoting its new Batman film The Dark Knight with a full takeover of the MySpace front homepage showcasing the new updates for home-page takeovers. In addition, the new MySpace TV player will host pre- roll, post-roll and ticker ads.
“The homepage redesign benefits advertisers by allowing for more immersive, integrated advertising opportunities across the site that can leverage an even larger creative palette,” Pearman added.