MyPoints.com, a developer of Internet marketing services and loyalty infrastructure, said yesterday that membership in its loyalty program has exceeded seven million.
“We are delighted that seven million Internet users have elected to reward themselves through MyPoints.com,” said Steve Parker, senior vice president of marketing for MyPoints.com. “Our pace of growth has averaged in excess of 20,000 members per day throughout the new year, a testament to both the strength of the MyPoints Network and the attractiveness of our consumer value proposition.”
As of February 21, MyPoints.com had 7.1 million consumers enrolled in its Internet loyalty program, up from 5.8 million at the end of 1999. Of the total membership base, 5.8 million consumers were enrolled in the MyPoints Network, including the MyPoints program and co-branded loyalty programs based on the company’s infrastructure technology, such as MyPoints by Food.com, MyPoints by GTE and MyPoints by Talk City. The remaining 1.3 million members were enrolled in private label loyalty programs managed by MyPoints.com on behalf of NextCard, Prodigy and XOOM.com.