Music.com, New York, yesterday announced a partnership with long-standing jazz record company The Verve Music Group.
Under the deal, Music.com’s “Preferred Artists” channel will feature individual sites for each of Verve’s artists. Preferred Artists offers viewers biographies, pictures, news, audio/video downloads and tour dates for groups and individual performers.
Music.com has created www.vervemusicgroup.music.com to initially house ten Verve artists including George Benson, Diana Krall, Al Jarreau and Regina Carter. Additional artists from the Verve catalog will be added on a regular basis.
Verve and Music.com plan on promoting the artist sites with online ads and offline efforts in major US markets.
Music.com, which offers music from 24 categories, said the agreement will extend its reach into the jazz niche because Verve is seen as a traditional powerhouse in the jazz industry.
Verve Music Group, a subsidiary of the Universal Music Group, New York, umbrellas such jazz labels as Verve, GRP, Blue Thumb and Impulse!.
Financial terms of the agreement were not announced.