With Big Data comes big responsibility. And as data’s importance intensifies, so does “ownership” of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security? Marketing and their IT colleagues often have differing opinions—especially with the proliferation of cloud solutions.
In his keynote at the Direct Marketing News 2014 Marketing&Tech Partnership Summit, Winterberry Group Senior Managing Director Bruce Biegel examines the realities of where data responsibility should lie, the trends influencing those realities, and how marketing and tech leaders should partner to get their most from customer data.