Personalization, segmentation, integration. Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it’s as useful as the teletype.
Barton Goldenberg, founder and president of customer-centric strategy firm ISM moderates a discussion with Todd Cullen, chief data officer of OgilvyOne, and Tamara Gruzbarg, senior director of analytics and research at Gilt Groupe, at the Direct Marketing News 2014 Marketing&Tech Partnership Summit on the growing importance of data to all aspects of marketing, new roles for data experts in marketing, and what marketers need to do get the most from their principal asset.
