MSGi Direct, New York, was recently awarded management of three new enhanced files from Grass Roots Publishing.
The Grass Roots Publishing files are made up of subscribers to Cookbook Digest, Creative Quilting, Decorating Digest, Digest Home Craft Projects, I Love Cats, Real People and Quick & Easy Crochet.
The Grass Roots Publishing Database Enhanced contains more than 1.1 million subscribers. Demographic enhancements include age and income.
A Z-24 file of more than 665,000 Grass Roots Publishing subscribers allows mailers to select known catalog buyers by product. Product selects include apparel, gifts, home décor, children's merchandise, tools and health products.
A Grass Roots Publishing file of more than 282,000 senior subscribers is also available.