MRM Partners Worldwide, a unit of McCann-Erickson WorldGroup, has made changes in the top ranks of its New York flagship.
The direct marketing agency hired Joseph McGee as executive vice president and general manager of MRM Partners New York. He replaces Tracey Owens, who was promoted to executive vice president and worldwide account director on the General Motors Corp. account.
A veteran of BearingPoint Inc., OgilvyOne and Rubin Postaer Direct, McGee is clear about his mandate.
“We need to be able to drive client business, and we need to be able to maximize business impact and play more of a business partner's role rather than just marketing partner's,” he said.
He will oversee an office with clients like Black & Decker, Sprint Corp., GM's Buick division, Johnson & Johnson, Marriott, Maybelline, Irish Tourism, Michael J. Fox Foundation for Parkinson's Research, US Airways and UPS.
Owens will oversee a GM account with increasing activity worldwide. She joined MRM in 1995 as account director on Buick. Prior to that, she spent 10 years at OgilvyOne. She will work out of MRM's New York and Detroit offices.
Owens and McGee will report to Pam Maphis Larrick, CEO of MRM Partners Worldwide.