The contest between major vendors to provide the most innovative and comprehensive integrated marketing suite solution has been fierce. This year we recognize Salesforce’s achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.
“Leveraging Salesforce Marketing Cloud, marketers can build a single view of the customer, plan and optimize the journey, deliver personalized content on every channel and device, and measure the impact on their businesses,” says Said Scott McCorkle, CEO of Salesforce Marketing Cloud. “[It] can take all of the things that matter to marketers — a complete view of customer information, content, personalization, all digital marketing channels, and the power of the customer journey — and extend them across the Salesforce Customer Success Platform to sales, service, community, apps, analytics, and IoT.”
The stats are impressive. In 2015 Salesforce Marketing Cloud customers sent 2.3 billion emails using the platform on Cyber Monday alone, a 44% increase over 2014. On Black Friday, those customers sent 190 million emails in a single hour.
One major recent upgrade was the addition of the Predictive Journeys solution, which includes Predictive Scores and Predictive Audiences. The tools are designed to allow marketers to fuse CRM and marketing data with relevant contextual data, such as Web browsing activity and email engagement, and predict the next step in every customer journey.