Meredith Corp.’s More magazine and CBS News’ The Early Show will launch a new series of on-air segments called “Reaching for More.”
The monthly segments will feature More editor-in-chief Peggy Northrop and The Early Show anchor Rene Syler. They will discuss lifestyle issues facing women over 40 – More’s core target audience.
Also included in the segments will be features from the current issue of the magazine, such as reader profiles and articles on health, fashion, parenting and relationships.
The segments are scheduled to run weekdays on The Early Show, which is broadcast from 7-9 a.m. on Viacom-owned CBS. Michael Bass and Victor Neufeld are senior executive producer and senior producer, respectively, for The Early Show.
Launched in 1998, More, New York, is published 10 times each year. The circulation rate base is 1 million and the readership claimed is 4.1 million.