Monetizing Social Media

Likes and follows are nice, but they rarely show an ROI. Join Direct Marketing News for a one-day virtual conference to learn how to move beyond simple engagement activities on social media, and instead entice fans to evangelize, share, and purchase. Session speakers will examine such topics as:

  • Seamlessly integrating social with other marketing channels
  • Inspiring fans to take such actions as registering for email or making a purchase
  • Creating a social strategy that’s truly interactive and social—and scalable
  • Using social data to inform campaigns and initiatives in other channels, and vice versa
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